Specifically, in terms of company and job experience:

One of the biggest draws for B2B advertisers are the unique ad targeting options LinkedIn boasts: Your audience is too narrowĪnother potential reason your LinkedIn Ads are not running is that your audience targeting is too limited. Therefore, to have a competitive advantage, LinkedIn suggests setting your bid toward the higher end of the Suggested Bid Range. LinkedIn provides a suggested bid range representing an estimate of all competing bids by other advertisers with the same audience:īy increasing your bid, your campaign becomes more competitive against other campaigns. Therefore, what most advertisers may not realize is, if their bid isn’t high enough, their ad is less likely to beat other bids in the auction, resulting in fewer clicks/impressions, or none at all. If the user falls into the advertiser’s specific targeting options, their ad is entered into the auction, along with other advertisers’ bids. Most advertisers know they must set a payment method for each new campaign - either CPC or pay per 1,000 Impressions (CPM) - as well as a bid (the maximum amount they’re willing to pay for a click or 1,000 impressions).Ī real-time auction is then run each time a LinkedIn user visits a page that contains an ad unit. Your bid is too lowĮven if your campaigns have all been approved, you may still need to ask yourself: “Why are my LinkedIn Ads not getting impressions?” Your new ad will be resubmitted for review. To edit Sponsored Content, turn off the promotion for the specific update, post a new Company Update that meets advertising guidelines, and then sponsor it. It’s important to note, while Dynamic Ads, Direct Sponsored Content, video ads, and most other LinkedIn ad formats can be edited directly in Campaign Manager, single image Sponsored Content cannot because it is connected to Company Page updates.

How to fix itĭepending on the ad type and reason for rejection, many ads can be edited to meet guidelines. If the status is listed as Not approved or Rejected, it means the ad’s offer, content, or corresponding post-click landing page was found to be in violation of LinkedIn’s Advertising Policy. You can also view your ad’s status in Campaign Manager, by clicking into your campaign, selecting the Ads tab, and looking at the Status column:

If your ad doesn’t comply with LinkedIn’s guidelines (usually determined within 24 hours), you’ll receive an email with the reason it wasn’t approved. In addition to prohibited and restricted content, LinkedIn also has guidelines around safety/privacy and editorial issues, all of which can be found on the Advertising Policies page. To maintain the professionalism and integrity of the network, LinkedIn will not run a new ads campaign (or changes to any existing campaigns) without ensuring the ad meets their Advertising Policy.Īccording to policy, the following content is either prohibited or restricted/limited: Get started now 6 Explanations your LinkedIn ads are not getting impressions 1. Build message-matched landing pages for your social ad campaigns to increase conversions and your ROI.

Linkedin ads manager